Choose your transformation
Each archetype carries its own ADKAR risk profile, stakeholder challenge and gate weighting drawn from the Case Atlas. The scenario, populations, impacts, stakeholders and events are generated when you start.
SAP S/4HANA Transformation
Six waves, one global template, and a legacy system everyone has learned to bend.
- Complexity
- Impacted population
- 8,000–40,000
- Primary change dimensions
- Process standardizationData harmonizationRole redesignSystem replacement
- Likely ADKAR risk
- Ability — training completed but system confidence absent
- Major stakeholder challenge
- Power users defending decades of workarounds and local influence
- Evidence
- Tier B — documented S/4HANA cases incl. Colgate-Palmolive, Unilever, Mondelez; multiple Prosci award-winning SAP programmes
Workday / HRIS Transformation
Everyone is an end user, and the managers are the ones being asked to absorb the work.
- Complexity
- Impacted population
- 10,000–120,000
- Primary change dimensions
- Manager self-serviceHR process redesignData privacyGlobal harmonization
- Likely ADKAR risk
- Desire deficit among people managers absorbing HR BP tasks
- Major stakeholder challenge
- Every employee is an end user; managers gain work
- Evidence
- Tier B — Prosci-certified practitioner documentation across HRIS programmes
Target Operating Model Redesign
Roles, rights, reporting lines and governance change at once — no single intervention suffices.
- Complexity
- Impacted population
- 3,000–25,000
- Primary change dimensions
- RolesDecision rightsReporting linesGovernance
- Likely ADKAR risk
- Desire — role elimination fear dominates every population
- Major stakeholder challenge
- Leaders defending scope while their own roles are redesigned
- Evidence
- Tier B — distributed ADKAR barriers documented across TOM programmes
Post-Merger Integration
Two legacy populations, two ADKAR profiles, one Day 1.
- Complexity
- Impacted population
- 5,000–60,000
- Primary change dimensions
- Culture integrationLeadership integrationSystem harmonizationRole duplication
- Likely ADKAR risk
- Desire — asymmetric across acquirer and acquired populations
- Major stakeholder challenge
- Two sponsor coalitions, two cultures, one operating model
- Evidence
- Tier B — consulting-firm M&A OCM practice patterns; 50–70% of deals fail on people-side causes
AI / GenAI Adoption
Desire is the barrier. Training before Desire is money burned.
- Complexity
- Impacted population
- 2,000–50,000
- Primary change dimensions
- Role redesignExperiential capabilityTrust & ethicsProductivity measurement
- Likely ADKAR risk
- Desire — existential role-security fear blocks all training value
- Major stakeholder challenge
- Employees who believe AI threatens their job will not engage
- Evidence
- Tier B — newest archetype in the Prosci case universe; Desire reported as dominant gap
Culture Transformation
Desire is not the barrier here. Ability is.
- Complexity
- Impacted population
- 5,000–80,000
- Primary change dimensions
- BehavioursLeadership modellingRecognitionMeasurement
- Likely ADKAR risk
- Ability — people want the culture but cannot demonstrate it in their role
- Major stakeholder challenge
- Leaders who communicate values but do not model them
- Evidence
- Tier A — multiple Prosci Excellence in Change Management Award recipients cite culture programmes
Agile Transformation
Certification is an activity metric. Leader behaviour is the outcome metric.
- Complexity
- Impacted population
- 1,000–20,000
- Primary change dimensions
- Ways of workingLeadership behaviourGovernanceFunding model
- Likely ADKAR risk
- Ability — Knowledge over-invested, leadership behaviour unchanged
- Major stakeholder challenge
- Leaders who say Agile and keep commanding
- Evidence
- Tier B — Prosci-structured Agile programmes in financial services and technology
Finance Transformation
Technology, process and operating model at once — fatigue looks like resistance.
- Complexity
- Impacted population
- 1,500–12,000
- Primary change dimensions
- ERP/EPM technologyR2R & P2P standardizationShared services migrationCoE creation
- Likely ADKAR risk
- Desire 72% gap (FBP scope reduction) · Ability 68% · Awareness 45% (role clarity)
- Major stakeholder challenge
- Finance Business Partners whose role scope contracts
- Evidence
- Tier B — Prosci case documentation from global finance transformations
Shared Services / GBS Transformation
Every ADKAR barrier fires at once — and the departing population still deserves change management.
- Complexity
- Impacted population
- 2,000–20,000
- Primary change dimensions
- Role eliminationGeographic transitionProcess standardizationSLA operating rhythm
- Likely ADKAR risk
- All five milestones under pressure simultaneously
- Major stakeholder challenge
- Regions losing headcount while retained roles absorb new discipline
- Evidence
- Tier B — ranks among highest-resistance programmes in the case universe
Digital Transformation
Deployment ≠ adoption. Nobody has signed the legacy shutdown.
- Complexity
- Impacted population
- 3,000–40,000
- Primary change dimensions
- Cloud & CRM platformsData-led decisionsCustomer journeysLegacy decommissioning
- Likely ADKAR risk
- Reinforcement — adoption assumed at deployment, legacy tools left running
- Major stakeholder challenge
- Business units keeping the old tooling alive
- Evidence
- Tier C — credible CM evidence, Prosci attribution not confirmed
Organization / Workforce Transformation
Capacity is a change variable, and nobody has budgeted it.
- Complexity
- Impacted population
- 2,000–30,000
- Primary change dimensions
- ReskillingHybrid workWorkforce structureLearning capacity
- Likely ADKAR risk
- Ability — learning plans without protected capacity become completion theatre
- Major stakeholder challenge
- Managers absorbing delivery load on top of BAU
- Evidence
- Tier C — pattern analysis; ADKAR attribution not confirmed
Process Transformation
Standardization resistance is usually a legitimacy problem, not a stubbornness problem.
- Complexity
- Impacted population
- 1,000–20,000
- Primary change dimensions
- End-to-end standardizationException governanceLean disciplineCompliance
- Likely ADKAR risk
- Desire at the local layer; Reinforcement where compliance is unmeasured
- Major stakeholder challenge
- Local units defending exceptions as customer necessities
- Evidence
- Tier C — cross-case pattern group
Leadership Transformation
Sponsorship ≠ approval. The waterfall breaks at the first passive layer.
- Complexity
- Impacted population
- 200–5,000
- Primary change dimensions
- Sponsor capabilityLeadership behaviourAccountabilityChange capability
- Likely ADKAR risk
- Ability at the sponsor layer — leaders know the message, cannot perform the role
- Major stakeholder challenge
- Sponsors who equate approval with sponsorship
- Evidence
- Tier B — sponsorship identified as #1 success determinant across 11 editions of Prosci research
Customer Transformation
The measurement system is part of the change — or its strongest opponent.
- Complexity
- Impacted population
- 1,000–25,000
- Primary change dimensions
- Service behaviourJourney redesignKPI redesignFront-line coaching
- Likely ADKAR risk
- Reinforcement — service KPIs still reward the old behaviour
- Major stakeholder challenge
- Front-line staff measured against contradictory targets
- Evidence
- Tier C — customer-centricity programmes appear among named culture cases
Enterprise Transformation
Portfolio saturation is a change variable. Sequencing is a change intervention.
- Complexity
- Impacted population
- 10,000–150,000
- Primary change dimensions
- Multi-programme portfolioChange capabilityFatigue managementBenefits governance
- Likely ADKAR risk
- Portfolio saturation drives Desire collapse and Reinforcement failure
- Major stakeholder challenge
- Nine simultaneous programmes competing for the same managers
- Evidence
- Tier A — named Prosci case organizations and award recipients; CMO maturity correlates with outcomes

